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  • 國際企業管理

    國家級

    課程強調國際化、規范化和本土化的結合。使用國際上領先的教材和教學輔助材料,注重教師的出國學習和聘請國外知名學者來華講學;強調理論表達規范、研究方法規范、課堂教學規范、學生論文或研究報告規范;強調理論結合實踐,把中國企業的經驗和跨國公司的經驗提升為邏輯表達,然后通過專題來研究探討。

    課程介紹

    課程簡介 【課程名稱】MGT301國際企業管理 學時:36課時 學分:2學分 【英文名稱】International Business Management 先修課程:微觀經濟學、管理學原理 、組織行為學 、營銷學原理 一、課程指導思想及定位 本課程始終強調國際化、規范化和本土化的結合。在國際化方面,我們強調使用國際上最領先的教材和教學輔助材料,注重教師的出國學習和每年堅持...

    教學單元
    • 第1講 跨國公司與跨國經營
    • 第2講 國際貿易理論
    • 第3講 國際直接投資(FDI)理論
    • 第4講 國際市場進入戰略
    • 第5講 全球化
    • 第6講 國家差異
    • 第7講 國際經營戰略
    • 第8講 全球供應鏈管理
    • 第9講 全球化營銷管理
    • 第10講 全球人力資源管理
    • 第11講 國際財務管理
    教材
    • 主教材
      跨國經營理論與實務
      ISBN:

      9787303096961

      主編:

      范黎波 宋志紅

      北京師范大學出版社
    • 輔助教材
      International Business
      ISBN:

      978-7-300-10660-1

      主編:

      Charles W.L.Hill

      中國人民大學出版社
    課程信息
    課程類型:

    理論課

    課程屬性:

    專業基礎課/技術基礎課

    課程學時:

    36.0

    學校:

    對外經濟貿易大學

    學科門類:

    管理學

    專業大類:

    工商管理類

    專業類:

    工商管理

    適用專業:

    工商管理、人力資源、市場營銷、財務管理、會計學

    學習人數:

    8276

    評論數:

    15

    教學團隊
    • 范黎波

      課程負責人

      教授

    • 周煊

      主講教師

      副教授

    • 吳劍鋒

      主講教師

      副教授

    • 馬春光

      主講教師

      教授

    • 李自杰

      主講教師

      教授

    • 王鐵棟

      主講教師

      副教授

    • 周曉艷

      主講教師

      副教授

    • 李瑜

      主講教師

      副教授

    • 陳勝軍

      主講教師

      副教授

    • 浦軍

      主講教師

      講師

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